✨NEW✨

Toitū Te Tiriti Pin

Two hands securing an enamel pin with the words "Guided By My Tūpuna" written in gold letters onto a dark forest green dress with another pin next to it saying "Toitū Te Tiriti"

Fry Bread Tea Towel

A kitchen setting with a tea towel hung on the wall featuring illustrations and recipe instructions for making frybread, accompanied by a plate of freshly made frybread on a wooden board, a mason jar, and a wooden bowl on a countertop.

The Ultimate Reo Māori Word Game

Overhead view of four people's hands reaching into a scattered pile of wooden letter tiles on a table as they engage in a word-forming Māori game.

Maimoa (verb): to cherish, take care of.

Maimoa Creative is a Māori-owned brand based in Tauranga that is passionate about promoting the Māori language and culture through unique designs, products and resources. Our aim is to help normalise the use of te reo Māori in everyday life, empower tangata whenua to be proud of their māoritanga, and support learners on their journey.

A spread of ingredients for making Māori fry bread, displayed around an illustrated recipe on a tea towel, with a cup of tea, milk, butter, yeast, sugar, oil, and a plate of freshly made fry bread, all laid out on a wooden surface.
bullet
Butter

For serving 🤤

bullet
Parāoa Parai

Make your own fry bread with our easy recipe!

bullet
Golden syrup

to drizzle on top 🍯

StarzProduct Review

Parāoa Parai Tea Towel

Too beautiful to use!! Will be framing it, and hopefully passing on this awesome recipe for years and generations to come. Absolutely love your mahi.

ShereeProduct Review
'Pakiaka' Game

I bought this as a Christmas gift for whānau and they absolutely loved it! Such a fun (& competitive 😉) way to strengthen te reo Māori at home or on holiday❣️

MorganProduct Review
'Hā ki roto' Art Print

Got this for my friends house warming gift, it is ataahua and you can tell it is made with aroha. Great quality and it arrived perfectly in the mail. Will be back for myself and other whānau gifts!

SamProduct Review

Custom Print

The print arrived!! Even more awesome in person!! Thank you so much - girlfriend is going to absolutely love it!

HuataProduct Review

Kāri Māori

Tēnā koutou - absolutely love the kari Māori - the designs are amazing and the finish is top quality

Play Pakiaka
Overhead view of four people's hands reaching into a scattered pile of wooden letter tiles on a table as they engage in a word-forming Māori game.
Overhead view of four people's hands reaching into a scattered pile of wooden letter tiles on a table as they engage in a word-forming Māori game.

Blog Posts

Visit the blog
When a cherished pounamu breaks, it invokes a deep emotional response and initiates a cultural discussion on its fate. Views vary widely, from returning it to nature as an act of respect and release, indicating the end of its journey with the wearer, to repairing and repurposing the taonga, reflecting its ongoing value and mana. This article explores the diverse beliefs and practices surrounding broken pounamu, shedding light on how traditional Māori practices and beliefs guide the handling of broken taonga.
This styling guide offers creative ways to incorporate our bold enamel pin collection into your daily wardrobe, whether you're jazzing up a denim jacket, making a statement with headwear, or adding a touch of personality to your work lanyard. From casual flair to the elegance of formal attire, our styling tips ensure each pin enhances your look while empowering you to wear them with pride. Discover the versatility and depth these pins bring to any outfit, as shared by our community through heartwarming reviews, and find out how to let your personal style tell a story of cultural pride and solidarity.
The revival of te reo Māori stands as a proud reflection of cultural resilience. This article explores the importance of the roles of educators and fluent speakers, which go beyond imparting knowledge to nurturing growth in a safe and encouraging learning environment. Maimoa Creative's recent poll of over 800 individuals sheds light on the emotional hurdles faced by learners— with shame, fear, and doubt top the list. It’s a call to action for fluent speakers to foster an inclusive environment that celebrates progress over perfection. An assurance that mistakes are not setbacks but essential steps in the learning process, underscoring the importance of cultural immersion and community backing in fostering a positive learning journey.
The fusion of Artificial Intelligence (AI) with Māori culture sparks a dynamic conversation, teetering between potential and pitfalls. Advocates draw parallels between AI and the sophisticated tools embraced by contemporary Māori artists. However, critics point to the risks, emphasising the soulless nature of AI-generated content and its potential threat to the profound nuances of te ao Māori.

Follow us on Instagram