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A woman on a beach at dawn wears a greenstone earring and a pounamu necklace. Beside her, a magnified image of a broken earring floats, showing the item's damaged state.
The Lifecycle of Pounamu: Cultural Reflections on Broken Taonga
When a cherished pounamu breaks, it invokes a deep emotional response and initiates a cultural discussion on its fate. Views vary widely, from returning it to nature as an act of respect and release, indicating the end of its journey with the wearer, to repairing and repurposing the taonga, reflecting its ongoing value and mana. This article explores the diverse beliefs and practices surrounding broken pounamu, shedding light on how traditional Māori practices and beliefs guide the handling of broken taonga.
A hand holding a pin with the text "Proud to be Māori" in front of an illustration of a denim jacket with a similar pin already attached to the lapel.
Pin Your Pride: Styling Maimoa Creative Enamel Pins in Everyday Fashion
This styling guide offers creative ways to incorporate our bold enamel pin collection into your daily wardrobe, whether you're jazzing up a denim jacket, making a statement with headwear, or adding a touch of personality to your work lanyard. From casual flair to the elegance of formal attire, our styling tips ensure each pin enhances your look while empowering you to wear them with pride. Discover the versatility and depth these pins bring to any outfit, as shared by our community through heartwarming reviews, and find out how to let your personal style tell a story of cultural pride and solidarity.
A Māori educator in a traditional wharenui holds up a marker while teaching, with intricate Māori carvings in the background and a whiteboard with te reo Māori words written on it
Empowering Māori Language Learners: The Art of Correction
The revival of te reo Māori stands as a proud reflection of cultural resilience. This article explores the importance of the roles of educators and fluent speakers, which go beyond imparting knowledge to nurturing growth in a safe and encouraging learning environment. Maimoa Creative's recent poll of over 800 individuals sheds light on the emotional hurdles faced by learners— with shame, fear, and doubt top the list. It’s a call to action for fluent speakers to foster an inclusive environment that celebrates progress over perfection. An assurance that mistakes are not setbacks but essential steps in the learning process, underscoring the importance of cultural immersion and community backing in fostering a positive learning journey.
ai generated maori deity Maui and Tangaroa in ocean
Tool or Threat? Exploring the Impact of AI on Māori Culture
The fusion of Artificial Intelligence (AI) with Māori culture sparks a dynamic conversation, teetering between potential and pitfalls. Advocates draw parallels between AI and the sophisticated tools embraced by contemporary Māori artists. However, critics point to the risks, emphasising the soulless nature of AI-generated content and its potential threat to the profound nuances of te ao Māori.
Maimoa Creative 2023 Review: A Year of Milestones
Maimoa Creative 2023 Review: A Year of Milestones
As we say "haere rā" to 2023, Maimoa Creative reflects on a year marked by growth, milestones, and connections. From reaching new heights in sales and expanding our product range, to media features and speaking events, and showcasing at Te Matatini and reaching Instagram milestones and featuring in the Edmonds Māori cookery book campaign, join us in reflecting on the milestones that shaped our pakihi. The hua (fruits) of these milestones fuel our passion to continue delivering value. Thank you for being part of our incredible journey.
How to make a DIY Frybread Gift Hamper
How to make a DIY Frybread Gift Hamper

With our DIY Frybread Gift Hamper, you're handing someone the recipe and ingredients to make delicious, homemade frybread. You're not just gifting the opportunity for a scrumptious snack; you're gifting a culinary legacy. As we like to say, "Give a friend frybread, they'll eat it in a day; teach a friend to make frybread, they will feast forever." 🤤

This unique hamper includes essential ingredients for our famous frybread recipe and a beautifully illustrated tea towel. It's the gift that keeps on giving, offering the opportunity to create delicious memories for years to come. Discover how to assemble your own DIY Frybread Gift Hamper, perfect for gifting to friends and family. 🍞🎁

maori-baby-smiling-at-sibling-lying-on-mat
12 Common Māori Words and Phrases for Babies

Learn 12 essential reo Māori phrases for parents looking to introduce their babies and household to te reo Māori. From simple observations and everyday tasks to basic needs, these words and phrases are a great starting point for nurturing language in your little one from birth and beyond.

Maimoa (verb): to cherish, take care of.

Maimoa Creative is passionate about promoting the Māori language and culture through unique designs, products and resources. We aim to help normalise the use of te reo Māori in everyday life, empower tangata whenua to be proud of their māoritanga, and support learners on their journey.

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